Optimizing Hypergen’s Outreach Operations Through Advanced Automation and API Enhancements

‍Client: Hypergen

Hypergen is a leading cold outreach agency specializing in high-volume, data-driven email campaigns. As the scale of their operations grew, they faced increasing challenges related to email infrastructure management, campaign performance tracking, and API integrations. To address these issues, Stimuli partnered with Hypergen, Pipl.ai, and Inboxlogy to develop and implement a series of process automation and optimization initiatives.

‍

Challenges

Before working with Stimuli, Hypergen encountered several operational inefficiencies:

  • Manual and time-intensive email setup processes that resulted in delays and errors when provisioning inboxes.
  • Fragmented campaign data, making it difficult to gain real-time insights into lead engagement and response rates.
  • Inconsistent API integrations with Pipl.ai, leading to incomplete or inaccurate data retrieval.
  • Lack of automation in client reporting and performance tracking, requiring significant manual intervention to generate insights.
  • Difficulty in tracking individual inbox performance, making it challenging to detect deliverability issues or underperforming email accounts.

‍

Solutions Implemented
‍

1. API Integration and Enhancements with Pipl.ai

Since Hypergen relies heavily on Pipl.ai for campaign execution, improving API reliability and data accuracy was a top priority. Stimuli worked directly with Pipl.ai’s development team to optimize data flow, create new API functionalities, and improve campaign analytics.

Key improvements included:

  • Fixing API inconsistencies in campaign analytics to ensure accurate tracking of leads, replies, and email engagement.
  • Implementing new API endpoints for webhook management, including GET and DELETE operations, allowing Hypergen to track and manage webhooks more efficiently.
  • Developing automated campaign status tracking, enabling real-time updates on paused, completed, or deleted campaigns.
  • Enhancing campaign analytics with last activity timestamps, ensuring better tracking of recent interactions.
  • Requesting and testing new features, such as campaign stats per inbox, to help detect and deactivate underperforming email accounts.
  • Providing feedback on API structure, influencing the roadmap for future improvements in email account tracking, database indexing, and webhook reliability.
  • Building a logging and monitoring system for API calls to detect anomalies and prevent incorrect data updates.

Stimuli’s collaboration with Pipl.ai not only improved Hypergen’s campaign accuracy and automation workflows but also led to enhancements in Pipl.ai’s overall API functionality, benefiting other users as well.


2. Automating Email Infrastructure and Setup

Hypergen’s email provisioning process was fully automated to eliminate the need for manual inbox setup.

  • Developed a Slack-based command system (/setupemails) that allows team members to provision new inboxes with minimal effort.
  • Integrated Inboxlogy to streamline inbox ordering and validation, reducing time spent on manual configurations.
  • Created automated inbox testing scripts to ensure new accounts were functional and optimized for deliverability.


3. Centralized and Automated Campaign Analytics

To improve campaign tracking and performance evaluation, Stimuli migrated Hypergen’s campaign data to a centralized platform and built a custom analytics dashboard.

  • Migrated 25,000+ rows of campaign data into BigQuery to create a structured and easily queryable database.
  • Designed a Looker Studio dashboard providing real-time insights into key campaign metrics, including email open rates, reply rates, and bounce rates.
  • Automated data aggregation and visualization to replace previously manual reporting efforts.


4. Automated Client Reporting and Performance Tracking

To eliminate manual reporting inefficiencies, Stimuli built automated systems for tracking campaign performance.

  • Implemented AI-powered report generation, automatically summarizing key metrics for clients.
  • Created scheduled data logging processes, capturing daily activity across all active campaigns.
  • Integrated event-based tracking mechanisms to ensure no engagement data was lost due to campaign status changes.


5. Process Optimization and Workflow Automation

By optimizing internal workflows, Stimuli significantly reduced Hypergen’s operational overhead.

  • Integrated Notion, Airtable, and Zapier to create seamless automation for campaign management and data synchronization.
  • Designed a structured lead database, enabling easier tracking of customer engagement and follow-ups.
  • Automated performance monitoring for individual inboxes, allowing quick identification of email accounts with poor deliverability.

‍

Key Performance Indicators (KPIs) Achieved

The implementation of these automation and optimization solutions led to measurable improvements across Hypergen’s operations:


Pipl.ai API Enhancements & Automation

  • Resolved API inconsistencies, improving accuracy in lead tracking and campaign analytics.
  • New webhook management endpoints (GET & DELETE) added, improving campaign tracking efficiency.
  • Real-time campaign status tracking implemented, reducing manual interventions.
  • Campaign activity timestamps integrated, ensuring better engagement monitoring.
  • New email performance tracking features proposed and tested, improving inbox quality control.


Email Infrastructure & Setup

  • 80% reduction in email setup time, eliminating manual inbox provisioning delays.
  • Improved inbox management efficiency, allowing seamless provisioning through Slack commands.


Campaign Analytics & Data Centralization

  • 25,000+ rows of campaign data migrated to BigQuery, ensuring structured and accessible data storage.
  • Real-time campaign insights enabled through a custom Looker Studio dashboard.
  • Faster campaign performance tracking, reducing the time spent manually compiling reports.


Client Reporting & Performance Tracking

  • 100% automation of client reports, eliminating manual report generation.
  • AI-powered reporting reduced manual workload for campaign analysis and client updates.
  • Daily activity tracking implemented, ensuring that no engagement data is lost due to status changes.


Workflow Optimization & Process Automation

  • Reduced manual input across workflows by integrating Notion, Airtable, and Zapier.
  • Automated inbox performance tracking, leading to faster identification of underperforming email accounts.
  • Increased operational efficiency, allowing the Hypergen team to focus on strategic tasks rather than repetitive manual processes.

‍


Collaboration with Pipl.ai and Inboxlogy

A key component of this project was Stimuli’s close collaboration with Pipl.ai to refine their API and improve usability for outreach agencies like Hypergen. By working directly with Pipl.ai’s development team, Stimuli helped implement several key features:

  • Addition of new API endpoints for managing webhooks and campaign status tracking.
  • Improvements to Pipl.ai’s campaign analytics, including tracking of last activity date and filtering capabilities.
  • Proposal and prioritization of an email account performance tracking dashboard, which Pipl.ai is now developing.

Additionally, Inboxlogy’s integration played a crucial role in automating inbox provisioning, ensuring a seamless process for Hypergen’s email infrastructure management.

The successful execution of these initiatives transformed Hypergen’s outreach operations, providing a fully automated and scalable system that enhances efficiency, data accuracy, and campaign performance.