Automating Lead Generation for Witch & Wizard
Client: Witch & Wizard
Industry: Branding & Creative Services
Lead Generation Channel: Cold Outreach
Challenge: Scaling Cold Outreach Without Bottlenecks
As a branding agency relying on cold outreach as its primary lead generation channel, Witch & Wizard faced significant operational inefficiencies in managing their email setup, data gathering, personalization, and reply handling. The high manual workload slowed down their ability to scale, consumed valuable time, and introduced operational bottlenecks.
The goal was clear: build a fully automated lead generation system that would allow them to book more leads, reduce manual workload, and ensure a seamless, stress-free outreach process.
Solution: End-to-End Automation of Cold Outreach
To eliminate manual inefficiencies, we implemented a fully automated lead generation system, covering every step from email infrastructure setup to campaign execution and response management.
1. Automated Email Setup & Infrastructure
💡 Challenge: Manual email setup was time-consuming, error-prone, and inconsistent, leading to delays in launching outreach campaigns.
✅ Solution:
- Integrated Inboxology & Smartlead to automate email creation, warmup, and cycling.
- Ensured seamless inbox provisioning to maintain high deliverability rates & avoid sending delays.
📌 Result: Fully automated email setup, reducing errors & cutting setup time by 90%.
2. Automated Data Gathering & Validation
💡 Challenge: Finding and validating high-quality leads manually using multiple tools was inefficient.
✅ Solution:
- Automated lead sourcing through Apollo & Clay, ensuring high-quality prospect lists.
- Integrated BounceBan for email validation, eliminating high bounce rates & increasing deliverability.
📌 Result: Accurate, validated lead data with zero manual effort.
3. AI-Powered Email Personalization
💡 Challenge: Generic email outreach leads to low response rates & poor engagement.
✅ Solution:
- Integrated Claygent to automate email personalization, making each email unique & relevant.
- Ensured dynamic content adjustments based on lead data.
📌 Result: Higher reply rates & increased engagement with personalized cold emails.
4. Automated Reply Management
💡 Challenge: Handling responses manually was time-consuming & inconsistent.
✅ Solution:
- Integrated Smartlead & Clay to automate reply categorization & follow-ups.
- Built automated response workflows to track interested leads & trigger appropriate next steps.
📌 Result: No more manual reply handling – instant follow-ups & streamlined lead flow.
5. Email Detachment Prevention & Reattachment Automation
💡 Challenge: Email detachment issues in Smartlead & other outreach platforms caused campaign interruptions.
✅ Solution:
- Automated email detachment monitoring & reattachment using Inboxology & Smartlead.
- Set up real-time alerts when an email was detached, ensuring seamless reactivation.
📌 Result: No disruptions in campaigns – stable & uninterrupted outreach.
The Impact: Scalable Outreach with Minimal Manual Effort
🚀 Results Achieved:
✅ 90% reduction in manual processes – lead generation is now fully automated.
✅ Increased number of booked leads – more meetings without additional workload.
✅ More streamlined & stress-free outreach process – no manual tracking, detachment fixes, or follow-up delays.
Technology Stack Used
🔹 Inboxology – Email infrastructure automation
🔹 Smartlead – Cold email automation & reply handling
🔹 Apollo.io & Clay – Lead sourcing & data enrichment
🔹 BounceBan – Email validation & deliverability optimization
🔹 Claygent – AI-driven email personalization
Conclusion: The Future of Cold Outreach is Fully Automated
By implementing a fully automated cold outreach system, Witch & Wizard can now focus on branding & strategy while their lead generation engine runs effortlessly in the background.
💡 No more manual inbox setup. No more reply management struggles. No more lost leads due to detachment issues. Just a seamless, automated pipeline generating consistent, high-quality leads.